Weekend Forecast: 'Lucy', 'Hercules', 'The Fluffy Movie', & 'And So It Goes'

Featured Stories - on July 23, 2014 by BoxOffice Staff

jul25.pngBoxOffice takes a look at the final weekend of July with four new major releases.



- Scarlett Johansson's popularity has skyrocketed among general audiences lately thanks to her multiple turns in Marvel's movies.
- Morgan Freeman's presence is an added bonus for moviegoers.
- Writer/director Luc Besson has a strong resume in the action genre, including Le Femme Nikita, The Professional, and The Fifth Element. He also produced Taken.
- Facebook activity has been phenomenal for an original movie leading up to release, boasting nearly 1 million fans already. Twitter and Flixster buzz have also impressed.
- The slow summer box office leaves an original flick like this wide open for a breakout, especially one appealing well to both men and women.


- Despite acclaim among movie fans, Besson's previous directorial efforts haven't been box office smashes. 
- The slow summer box office could, on the contrary, continue its slow trend until Marvel releases Guardians of the Galaxy next week.
- Competition from Dwayne Johnson's Hercules could hinder a breakout for Lucy. Moviegoers have a big choice between the two stars.



- Dwayne Johnson has become a consistent box office draw in recent years, driven by his addition to the Fast & Furious franchise in 2011.
- Twitter and Flixster activity have been fairly strong.
- The source material is popular among its fans, while the Hercules legend itself gives the film plenty of brand recognition.


- Fan buzz has been skewing negative, with an outright call for a boycott of the film by popular graphic novelist Alan Moore.
- Social media activity has generally fallen behind that of Lucy leading up to release.
- On a weekend with a strong option for both men and women in Lucy, this could turn out to be a guys-only flick.

And So It Goes


- Director Rob Reiner should bring out his fan faithful for this lower profile release.
- Stars Michael Douglas and Diane Keaton will appeal well to older crowds.


- Reiner's last few films haven't made much of a dent at the box office.
- On a busy weekend, the film's potential audience is very limited.

The Fluffy Movie


- Gabriel Iglesias (lovingly nicknamed "Fluffy") has become of the most popular comedians in the world through his successful stand-up tours and specials.
- Iglesias' multi-cultural appeal is a major advantage for his first feature movie.


- Even Kevin Hart took time to build his audience in movie theaters, so the same should be expected for Iglesias. 
- The limited release will likely hold back breakout grosses.

Check out our complete weekend forecast in the table below.

Title Release Date Distributor Opening Weekend Domestic Total through Sunday, July 27
Lucy Jul 25, 2014 Universal
$38,000,000 $38,000,000
Hercules (2014) Jul 25, 2014 Paramount
$21,000,000 $21,000,000
Dawn of The Planet of The Apes Jul 11, 2014 Fox
$20,500,000 $176,300,000
The Purge: Anarchy Jul 18, 2014 Universal
$11,500,000 $53,000,000
Planes: Fire and Rescue Jul 18, 2014 Disney
$10,000,000 $35,000,000
Sex Tape Jul 18, 2014 Sony / Columbia
$6,500,000 $27,400,000
Transformers: Age of Extinction Jun 27, 2014 Paramount
$5,700,000 $237,500,000
Tammy Jul 2, 2014 Warner Bros. / New Line
$4,300,000 $78,900,000
The Fluffy Movie Jul 25, 2014 Open Road
$3,700,000 $3,700,000
And So It Goes Jul 25, 2014 Clarius Entertainment
$3,500,000 $3,500,000
22 Jump Street Jun 13, 2014 Sony / Columbia
$3,200,000 $186,300,000

Phil Contrino, Daniel Garris, Alex Edghill, and Shawn Robbins contributed to this report.

Tags: Lucy, Hercules, And So It Goes, The Fluffy Movie, predictions


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